Trudie Barreras writes here that Happiness Ltd.: "deserves to enter the elite company of important futuristic novels." She summarizes the book's themes eloquently:
"The key themes of this novel are that a credit economy and runaway consumerism can only be maintained by fabricating an ever-growing demand for "stuff", where real value is completely lost in this self-replicating scramble for "more and better". In addition, and most of us can see this more and more clearly, the only way to keep people focused on these hollow values is to keep them in a constant state of fear over another fabricated threat - in this case nebulous and non-existent terrorism. In this way they can be made to completely ignore the real danger of the loss of freedom, self-determination, and - most important - the ideal of a loving, supportive community."